El Paraíso — Soil to Table

El Paraíso is a branding project for a Mediterranean restaurant rooted in organic farming and sustainability. The identity reflects a philosophy of freshness and authenticity: food grown in the soil, harvested by hand, and brought directly to the table.

Process
The visual language draws from the textures of soil, stone, and sunlight, balanced with refined typography to mirror the elegance of the dining experience. At the heart of the logo, a coral detail beneath the A symbolizes the Mediterranean itself — a reminder that land and sea are inseparable, and that true nourishment comes from harmony between the two.

Outcomes
The identity positions El Paraíso not simply as a place to eat, but as a space to reconnect with the origins of food. It celebrates the act of harvesting, sharing, and savoring as rituals of care — a vision of dining where every detail honors both heritage and sustainability.