El Paraíso
A visual identity rooted in nature and Mediterranean culture
(about the project)
El Paraíso is a branding project for a Mediterranean restaurant rooted in organic farming and sustainability, reflecting a philosophy of freshness, authenticity, and food brought directly from soil to table.
Process
The visual language draws on textures of soil, stone, and sunlight, paired with refined typography to echo the dining experience. A coral detail beneath the A in the logo symbolizes the Mediterranean, connecting land and sea.
Outcome
The identity positions El Paraíso as more than a restaurant—an invitation to reconnect with the origins of food, celebrating harvesting, sharing, and care.
(industry)
Interior Design
(Date)
October 22, 2023
(client)
Independent Collective
(scope)
Brand Strategy, Visual Identity, Web Design
